Sue Collier | August 27, 2009
Putting together a radio and television promotion campaign is much the same as dealing with print media. In fact, we can use the identical Available for Interview promo package. Be aware of one difference, however: In electronic media, formats and personnel change as often as bed linen. It’s a pressure-cooker world, making radio and TV [...]
Sue Collier | August 20, 2009
A basic truth for most self-publishers is that they start out alone. That being the case, you will find yourself wearing many hats. Just because you may be an amateur doesn’t mean the book you produce will be flawed. By studying and applying yourself, you can wear the various hats well. Many self-publishers never draw [...]
Sue Collier | August 20, 2009
It’s ironic that I would sign on a client wanting to promote his book on resilience (see it here: http://www.reachinghome.com) just about the time when I most needed resilience in my own life. The focus of the book–and its accompanying training–is ability: The ability to utilize the skills and attitudes that create resilience and that [...]
