Sue Collier | January 21, 2010
I recently connected with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., while conducting research for the new edition of The Complete Guide to Self-Publishing. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of [...]
Sue Collier | January 19, 2010
Apparently, not even Publishers Weekly understands that POD ”self-publishing” is not self-publishing at all. Here is the article I responded to: http://www.publishersweekly.com/article/CA6712254.html?talk_back_header_id=6637648#talkback. (There is a lot of other excellent feedback there, including from self-publishing pioneer Dan Poynter, so be sure to read that as well.) My comments: I find it amazing that Publishers Weekly still doesn’t understand [...]
Sue Collier | January 18, 2010
In the old days of promotions—before the Internet came along and changed the way we do pretty much everything—you had two options for garnering attention for your product or service: advertisements and the media. But now you have the World Wide Web as your oyster. And a new paradigm, with terms like “Twitter,” “friending,” “LinkedIn,” [...]
Sue Collier | January 5, 2010
As an editor and writing coach, I run across the same grammatical issues over and over again. With the help of a colleague (thanks, Jack!), I’ve assembled this “writing tutorial,” which addresses some of these. This information, presented in alphabetical order, should assist you in writing professional, clear, succinct, and grammatically correct books, articles, and [...]
