Sue Collier | August 19, 2011
I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]
Sue Collier | June 2, 2011
When I talk to authors about promoting their books, I am often met with resistance when I suggest blogging as an important element in building their author platform. Not only is blogging useful for providing your website with fresh content—potentially giving your site a higher ranking in search engines (Google, for instance, loves websites that [...]
Sue Collier | May 17, 2011
Social media marketing. Some call it a fad. Others call it a revolution. But most agree that in some form, it is here to stay. This is a very different type of marketing from the traditional methods, however, and it’s easy to make mistakes. Here are some of the most common: 1. Not using social [...]
Sue Collier | May 4, 2011
Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]
Sue Collier | April 14, 2011
I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]
Sue Collier | November 16, 2010
A few weeks ago, I posted about how nonfiction authors can boost their exposure by speaking. The article was very well received, but it inspired questions from several authors of fiction—mainly, should they speak? And if so, what should they speak about? The answer to the first questions is “yes”! Authors of fiction can certainly [...]
Sue Collier | September 3, 2010
Now that I’ve got my own book out (The Complete Guide to Self-Publishing, 5th Edition), I have big plans to hit the speaking circuit. Although I have taught classes on self-publishing, presenting myself as a “speaker” is new territory. I thought it would be useful to write about what I’ve learned from talking with other speakers, [...]
Sue Collier | August 24, 2010
The buzz around the blogosphere is all about Seth Godin and his claim that he is finished with traditional publishing. (If you don’t know who Seth Godin is, well, get out from under that rock! Then read his bio here; basically he is a hugely influential marketer with a popular blog. He’s traditionally published lots [...]
Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous [...]
Sue Collier | July 7, 2010
Guest blogger: Dana Lynn Smith This post, the third of a three-part series on building an author platform, highlights the importance of connections. Part one of this author platform series covers branding, while part two discusses reputation. When selling your book, it’s not just what you know, it’s who you know! To sell books in [...]
