Sue Collier | May 3, 2012
Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]
Sue Collier | September 28, 2011
Your name: D’vorah Lansky Your website: http://BookMarketingMadeEasy.com Your bibliography: Connect, Communicate, and Profit: Build Successful Business Relationships Online Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online Promote Your Book with Teleseminars: Simple and Affordable Ways to Turn Your Message Into Money 1. What is your background? I have a Master’s Degree [...]
Sue Collier | August 19, 2011
I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]
Sue Collier | July 25, 2011
Your name: Kevin Cullis Your website/blog: http://www.MacStartup.com Your bibliography: How to Start a Business: Mac Version; i.Business Issue #3, #4 magazine articles: 1. What is your background? Writing a Masters thesis for my Masters degree in Administration was the largest document I have ever written up until that time, and if you had told me [...]
Sue Collier | June 28, 2011
My friend Jody Rein, a terrific agent and former Random House Executive Editor, will be hosting a hot webinar for self-publishers on Thursday, June 30! Writer’s Digest asked her to put together an insider’s take on how self-publishers can find literary agents. Of course this is a controversial proposition: Why would a happy self-publisher want [...]
Sue Collier | June 14, 2011
As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]
Sue Collier | June 7, 2011
Back when I was in college, I had two English lit professors one semester who I would frequently see on campus lunching together, having coffee, and so forth. They were so different from each other, it was always kind of surprising to see them hanging out. Professor Uptight was always quite serious in his approach to [...]
Sue Collier | June 6, 2011
I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]
Sue Collier | May 27, 2011
It happened again. I spoke earlier this week with an author who had recently “self-published” a nonfiction book, and she was particularly interested in reaching the library market. She directed me to her author website—which listed the book’s publisher as “AuthorHouse.” That re-routed our conversation immediately because I had to break the bad news to [...]
