Sue Collier | May 17, 2011
Social media marketing. Some call it a fad. Others call it a revolution. But most agree that in some form, it is here to stay. This is a very different type of marketing from the traditional methods, however, and it’s easy to make mistakes. Here are some of the most common: 1. Not using social [...]
Sue Collier | May 5, 2011
Guest post by Susan Daffron, The Book Consultant A lot of authors get stuck on their book projects. Some writers start strong, but flail over time as they encounter a few of the realities of book publishing. Others have trouble getting started at all. So their dream of writing a book stays just that: a dream. [...]
Sue Collier | May 4, 2011
Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]
Sue Collier | April 21, 2011
Your idea for a book may have been percolating for a while. But when confronted with the task of organizing all your research, perhaps you feel like you know exactly what to do, but where should you begin? My coauthor of The Complete Guide to Self-Publishing, 5th Edition and several other books, Marilyn Ross, usually [...]
Sue Collier | April 14, 2011
I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]
Sue Collier | April 8, 2011
In today’s uber-competitive publishing world, each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword. To be effective, the Foreword should be by someone who is known to, and respected by, your potential reading [...]
Sue Collier | March 31, 2011
I was inspired to write today’s blog post after reading a recent post from The Book Designer, Joel Friedlander. His post, When Self-Published Book Design Goes Bad, resonated with a lot of people, including me. In a nutshell, the post talks about what to do when an enthusiastic self-publishing author decides to excessively tweak a [...]
Sue Collier | March 25, 2011
I was thrilled when I first read that indie author Amanda Hocking was looking at a traditional house book deal, possibly worth millions. I don’t read her genre of fiction (paranormal), but I’ve admired her success and her level-headedness (she’s just 26 years old). Maybe I’m naïve, but I seriously expected everyone to be just as [...]
Sue Collier | March 11, 2011
I read an excellent post over on Matt About Business titled Online Options for Printing Your Self-Published Book. Consultant Susan Daffron explains in crystal-clear terms the options available to self-publishing authors for getting their books in print. She writes, “Unfortunately, many options for turning your manuscript into a book are expensive and some are out [...]
Sue Collier | February 23, 2011
Today, I’m happy to welcome guest blogger Adam Charles, director of www.iwritereadrate.com. He and I connected on Twitter (@iwritereadrate), and he offered to write an article on the digital revolution of books. I think you’ll enjoy reading this 20something’s perspective. I was sat in a bar a while ago talking with an old friend over [...]
