Sue Collier | October 20, 2010
This is another installment from our series 11 Questions for the Indie Publisher. This time we are featuring indie author Lillian Brummet. Please let me know if you would like to be featured! Your name: Lillian Brummet Your website/blog: www.brummet.ca; http://consciousdiscussions.blogspot.com Your bibliography: Lillian Brummet is the co-author of the books Trash Talk and Purple Snowflake [...]
Sue Collier | September 20, 2010
This checklist, courtesy of association publishing expert Jack McHugh, is designed to help you quickly review your methods of marketing and promoting books. Says Jack: “In order to fully exploit each book’s full potential, you should be using each tool and technique listed below. Also, this checklist will remind you to evaluate your books’ sales [...]
Sue Collier | September 3, 2010
Now that I’ve got my own book out (The Complete Guide to Self-Publishing, 5th Edition), I have big plans to hit the speaking circuit. Although I have taught classes on self-publishing, presenting myself as a “speaker” is new territory. I thought it would be useful to write about what I’ve learned from talking with other speakers, [...]
Sue Collier | August 16, 2010
I was reading a blog post yesterday on “Why Self-Publishing Hurts Real Writers” — I know, “real writers”? It was asterisked, but basically the post author’s explanation is that because he is Argentine he doesn’t need to be politically correct — and I had a long, incensed comment all typed out and ready to go. [...]
Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous [...]
Sue Collier | July 7, 2010
Guest blogger: Dana Lynn Smith This post, the third of a three-part series on building an author platform, highlights the importance of connections. Part one of this author platform series covers branding, while part two discusses reputation. When selling your book, it’s not just what you know, it’s who you know! To sell books in [...]
Sue Collier | June 25, 2010
When I talk with most authors, I find that writing their book isn’t the biggest challenge; marketing is. Many authors tend to be more introverted, so blatant promotion of their work makes them very uncomfortable. It’s disappointing when I see authors invest so much of themselves—emotionally and financially—into their book only to see their enthusiasm [...]
Sue Collier | June 7, 2010
(Cross-posted at the Writer’s Digest website.) What message do you find yourself repeating over and over to writers? Sue: The difference between true self-publishing and the so-called “self-publishing companies”—and why that difference is so important for authors to understand. Marilyn: Marketing. Marketing. Marketing. It’s mandatory in today’s publishing environment to be proactive and get behind [...]
Sue Collier | June 4, 2010
Part 2 of a 3-part article Guest blogger: Dana Lynn Smith Your author platform determines your reach and influence in the market. Part one of this author platform series discusses the importance of branding. Today’s post covers building a reputation. Your author reputation is a factor of how well known you are, what you are [...]
Sue Collier | May 28, 2010
Let’s face it: Unless you are a celebrity, traveling the country and hitting up bookstore after bookstore for signings is probably not going to sell many books. You’ll more than likely spend way more for travel than you’ll make in book sales. Enter the virtual age. From the comfort of your own home or office, you [...]
