Sue Collier | December 2, 2011
I’m a huge proponent of virtual author book tours when it comes to book marketing, so I was really excited when my friend and colleague Dana Lynn Smith came out with a new ebook, Virtual Book Tour Magic: The Secrets to Planning a Successful Book Promotion Tour. In fact, Dana approached me to be one [...]
Sue Collier | November 3, 2011
There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]
Sue Collier | July 22, 2011
Book Review Title: Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz Author: Lorraine Phillips If you’re looking for some ideas on how to create online “buzz” for your book, I recommend you check out Lorraine Phillips’s book Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz [...]
Sue Collier | June 7, 2011
Back when I was in college, I had two English lit professors one semester who I would frequently see on campus lunching together, having coffee, and so forth. They were so different from each other, it was always kind of surprising to see them hanging out. Professor Uptight was always quite serious in his approach to [...]
Sue Collier | June 6, 2011
I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]
Sue Collier | April 14, 2011
I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]
Sue Collier | February 10, 2011
Title: Get the Most Out of a Self-Publishing Company (Silver Sands Books, 978-0-9816617-7-3, $17.95) Author: Michael N. Marcus Back cover synopsis: It’s possible to get a high-class book, at a reasonable price – if you choose the right company, carefully check its work, maybe do some work yourself, and consider independent service providers such as editors [...]
Sue Collier | October 22, 2010
Virtual book tours continue to grow in popularity with authors. From the comfort of their own computers, authors can tour the world, saving time and money while reaching a potentially large audience. Bloggers benefit as well since tours can drive new traffic to their sites. If you’d like to host a virtual author book tour [...]
Sue Collier | August 25, 2010
Just when the indie world was riding high in the wake of Seth Godin announcing that he will eschew traditional publishing for his future titles, we have this from Publishers Weekly: “We are returning to our earliest roots. PW dates to 1872, when it was first known as Trade Circular Weekly and listed all titles [...]
Sue Collier | May 28, 2010
When I first read this article by Garrison Keillor, I kind of chuckled to myself—I mean, how seriously can I take the opinion of modern publishing from the dude who hales from the (albeit fictitious) “little town that time forgot and the decades cannot improve.” Obviously, he would prefer that the publishing world stay just [...]
