The week in publishing (March 19 through March 25)

Sue Collier | March 25, 2012

Here’s some of the latest in industry news and views: From Jane Friedman: How to Get Media Coverage for Your Book Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is [...]

Self-publishers: Take the Taleist 2012 self-publishing survey

Sue Collier | February 14, 2012

I am often asked if I can cite statistics about self-publishing, and the answer is no. Reliable data is just not available. Taleist hopes to rectify this matter with their new self-publishing survey. They devised questions in the following areas: Who is self-publishing? (age, sex, background, experience) How are we doing it? (full time, part [...]

The week in publishing (January 2 through January 8)

Sue Collier | January 8, 2012

Here’s some of the latest in industry news and views: From The Independent Publishing Magazine: Apple Poised To Launch Self-Publishing Program This Month Reporting on Good E-Reader this morning, Michael Kozlowski has revealed that Apple will host an event in New York later in January and speculates that it may herald the launch of a [...]

The week in publishing (December 5 to December 11)

Sue Collier | December 12, 2011

Here’s some of the latest in industry news and views: From The New York Times: Book Shopping in Stores, Then Buying Online Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later — probably [...]

Don’t make these 7 self-publishing mistakes

Sue Collier | November 3, 2011

There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]

What not to do to sell your Indie Book

Sue Collier | September 22, 2011

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Should you self-publish—or wait for a traditional deal?

Sue Collier | August 19, 2011

I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]

How authors can benefit from article marketing

Sue Collier | July 25, 2011

I’m very pleased to welcome today’s guest blogger, D’vorah Lansky. D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. Thanks, D’vorah! How Authors Can Benefit From Article Marketing by D’vorah Lansky If you are an author wishing to increase your readership, article marketing can send highly [...]

You’ve decided to go “indie”: What should you call your publishing company?

Sue Collier | July 11, 2011

You’ve finally made the decision: You are going to self-publish your book. And by “self-publish,” I am talking about true self-publishing in which you obtain your own ISBNs and start your own publishing company—not vanity or subsidy publishing wherein you sign on with a so-called “self-publishing” company that assigns your book one of its ISBNs. [...]

11 self-publishing strategies for success

Sue Collier | June 14, 2011

As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]