Create marketing magic with energized editorial and electrified titles, part two

Sue Collier | April 13, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

Create marketing magic with energized editorial and electrified titles, part one

Sue Collier | April 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

11 self-publishing strategies for success

Sue Collier | June 14, 2011

As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]

More things you should know about self-publishing

Sue Collier | June 6, 2011

I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]

Cutting through the confusion about printing options available to self-publishers

Sue Collier | March 11, 2011

I read an excellent post over on Matt About Business titled Online Options for Printing Your Self-Published Book. Consultant Susan Daffron explains in crystal-clear terms the options available to self-publishing authors for getting their books in print. She writes, “Unfortunately, many options for turning your manuscript into a book are expensive and some are out [...]

Ask for help—and sell more books!

Sue Collier | February 2, 2011

Folks generally enjoy being helpful. You’re much more likely to get people to accommodate you if they know what you want. When my colleague Marilyn Ross launched the first edition of Jump Start Your Book Sales, she created the following checklist; it was enclosed with every individual copy of Jump Start that was shipped out. [...]