Recycling media exposure in promoting your book

| April 20, 2013

If you are in the throes of promoting your book, you know the value of media exposure you get for free versus advertising you have to pay for. Media exposure gives you a one-two punch. First, you get space that could cost thousands of dollars if you had to buy it. Second, most of what [...]

Create marketing magic with energized editorial and electrified titles, part four

| September 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in early 2013. Don’t miss part one, part two, and part three of this series. Planting strategic editorial “zingers” Just as one has to water, [...]

Create marketing magic with energized editorial and electrified titles, part three

| June 15, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. Don’t miss part one and part two of this series. As the world of publishing becomes more and more competitive, smart authors [...]

Write and Promote Your Indie Book Quicky and Easily

| June 7, 2012

Today’s guest post is by Nina Amir, Author of How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time. In the world of traditional publishing, aspiring authors focus much of their time on building author’s platform prior to actually writing a book. They need this fan base to prove [...]

13 Book Promotions Tips for Independent Publishers

| May 3, 2012

Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]

Create marketing magic with energized editorial and electrified titles, part two

| April 13, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

Create marketing magic with energized editorial and electrified titles, part one

| April 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

Don’t make these 7 self-publishing mistakes

| November 3, 2011

There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]

Guest post: What the heck is SEO (and how can it help authors sell more books)? Part two

| October 21, 2011

I’m really excited to welcome back guest blogger, Lindsay Buroker, for part two of her article on SEO. Thanks to epublishing, Lindsay is a full-time indie author and she’s also starting a self-publishing blog. She has been writing fantasy novels and short stories since she was seven. She’s been finishing them since… well, that’s a [...]

Guest post: What the heck is SEO (and how can it help authors sell more books)? Part one

| October 20, 2011

I’m really excited to introduce guest blogger, Lindsay Buroker, who will explain SEO for authors. Thanks to epublishing, Lindsay is a full-time indie author and she’s also starting a self-publishing blog. She has been writing fantasy novels and short stories since she was seven. She’s been finishing them since… well, that’s a more recent development. [...]