Sue Collier | May 3, 2012
Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]
Sue Collier | April 13, 2012
This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]
Sue Collier | April 12, 2012
This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]
Sue Collier | November 3, 2011
There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]
Sue Collier | October 21, 2011
I’m really excited to welcome back guest blogger, Lindsay Buroker, for part two of her article on SEO. Thanks to epublishing, Lindsay is a full-time indie author and she’s also starting a self-publishing blog. She has been writing fantasy novels and short stories since she was seven. She’s been finishing them since… well, that’s a [...]
Sue Collier | October 20, 2011
I’m really excited to introduce guest blogger, Lindsay Buroker, who will explain SEO for authors. Thanks to epublishing, Lindsay is a full-time indie author and she’s also starting a self-publishing blog. She has been writing fantasy novels and short stories since she was seven. She’s been finishing them since… well, that’s a more recent development. [...]
Sue Collier | August 19, 2011
I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]
Sue Collier | August 15, 2011
Here’s some of what’s happening in publishing right now: From The Domino Project: Are you feeling lucky? One of the biggest distinctions between old publishing and new is the nature of luck. From The Savvy Book Marketer: The Media is Paying Attention to Self-Published Authors I came to self-publishing by accident. I wrote a novel, [...]
Sue Collier | July 25, 2011
I’m very pleased to welcome today’s guest blogger, D’vorah Lansky. D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. Thanks, D’vorah! How Authors Can Benefit From Article Marketing by D’vorah Lansky If you are an author wishing to increase your readership, article marketing can send highly [...]
Sue Collier | June 14, 2011
As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]
