Recycling media exposure in promoting your book

| April 20, 2013

If you are in the throes of promoting your book, you know the value of media exposure you get for free versus advertising you have to pay for. Media exposure gives you a one-two punch. First, you get space that could cost thousands of dollars if you had to buy it. Second, most of what [...]

Marketing plans—Some basics to get you started

| April 15, 2013

I see too many self-published authors come to well after their book has been published, wanting to talk marketing. The fact is, marketing your book should come well before it’s published…even before it’s written. What should you consider when creating your own book marketing plan? Define your goals. This is one of the first questions [...]

Self-publishing plan, part two of three

| March 17, 2013

When I start working with a new client, I always set up an initial meeting. A colleague of mine called it a strategy session, and that is a good description as it is a discussion of the approach we’ll take to the project. We discuss what is involved in all phases of the project, from [...]

Create marketing magic with energized editorial and electrified titles, part four

| September 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in early 2013. Don’t miss part one, part two, and part three of this series. Planting strategic editorial “zingers” Just as one has to water, [...]

Eleven Questions for Today’s Indie Publisher

| August 23, 2012

Your name: Jennifer Turner Your website/blog: www.peakspress.com Your bibliography:  My Name is Jake 1. What is your background? I have a corporate background with extensive sales and marketing experience.  Children’s books were never on my radar or bookshelves until having children of my own.  We now have quite an extensive collection. The creative and fun [...]

Create marketing magic with energized editorial and electrified titles, part three

| June 15, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. Don’t miss part one and part two of this series. As the world of publishing becomes more and more competitive, smart authors [...]

How front and back matter can stimulate book sales

| June 1, 2012

Most people wouldn’t think the front and back matter—those things that come before and after the main text in a book—would have much bearing on how it sells. Not so. This material can have a dramatic impact on your book’s success! Let’s first consider the front matter. Face it: You want to stand out. Right? [...]

13 Book Promotions Tips for Independent Publishers

| May 3, 2012

Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]

Create marketing magic with energized editorial and electrified titles, part two

| April 13, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

Create marketing magic with energized editorial and electrified titles, part one

| April 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]