Sue Collier | June 7, 2011
Back when I was in college, I had two English lit professors one semester who I would frequently see on campus lunching together, having coffee, and so forth. They were so different from each other, it was always kind of surprising to see them hanging out. Professor Uptight was always quite serious in his approach to [...]
Sue Collier | April 14, 2011
I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]
Sue Collier | October 22, 2010
Virtual book tours continue to grow in popularity with authors. From the comfort of their own computers, authors can tour the world, saving time and money while reaching a potentially large audience. Bloggers benefit as well since tours can drive new traffic to their sites. If you’d like to host a virtual author book tour [...]
Sue Collier | August 25, 2010
Just when the indie world was riding high in the wake of Seth Godin announcing that he will eschew traditional publishing for his future titles, we have this from Publishers Weekly: “We are returning to our earliest roots. PW dates to 1872, when it was first known as Trade Circular Weekly and listed all titles [...]
Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous [...]
Sue Collier | May 21, 2010
Title: The Wealthy Author: The Fast Profit Method for Writing, Publishing & Selling Your Non-Fiction Book Authors: Joe Gregory and Debbie Jenkins Publishing Academy, 2009 Back cover synopsis: Renegade publishers, Debbie Jenkins and Joe Gregory, share their hard-won experience to show you exactly how to make a fast and impressive income as a non-fiction author [...]
Sue Collier | February 1, 2010
If there is one thing about promotions I try to impress upon authors, it’s that reviews sell books. The process for obtaining reviews can be somewhat overwhelming, though, so here is a step-by-step approach. Well in advance of your publication date (at least two or three months), gather your list of potential reviewers in print, [...]
