Subsidy publishing: Is it the same thing as self-publishing? No!

| April 22, 2013

If there is one area of self-publishing that seems to cause the most confusion it is what exactly constitutes self-publishing. In my mind, there is a very simple answer to that: You are the publisher. Sounds simple, doesn’t it? For some reason, it isn’t. Way back before the days of POD “self-publishing” (and note my [...]

Self-publishing plan, part two of three

| March 17, 2013

When I start working with a new client, I always set up an initial meeting. A colleague of mine called it a strategy session, and that is a good description as it is a discussion of the approach we’ll take to the project. We discuss what is involved in all phases of the project, from [...]

Self-publishing timetable, part one of three

| March 9, 2013

When I start working with a new client, I always set up an initial meeting. A colleague of mine called it a strategy session, and that is a good description as it is a discussion of the approach we’ll take to the project. We discuss what is involved in all phases of the project, from [...]

Why self-publishing authors should think “foreign rights” from the outset

| March 1, 2013

Not all power tools are in the Black & Decker aisle at Home Depot. Foreign rights sales are often an underappreciated power tool with great potential. Few people realize that what keeps many smart mid-sized to small publishers thriving is the revenue generated from these sales. Although some believe books need to be published traditionally [...]

Create marketing magic with energized editorial and electrified titles, part four

| September 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in early 2013. Don’t miss part one, part two, and part three of this series. Planting strategic editorial “zingers” Just as one has to water, [...]

The week in publishing (June 25 through July 1)

| July 1, 2012

Here’s some of the latest in industry news and views: From SkyRocket: Are you missing out on these guest blogging opportunities? Corporate blogs are under-utilised in most content-led link building campaigns that operate outside of the realms of ‘online marketing’. In the SEO and internet marketing space we are fairly use to this practice. SEOmoz, [...]

Write and Promote Your Indie Book Quicky and Easily

| June 7, 2012

Today’s guest post is by Nina Amir, Author of How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time. In the world of traditional publishing, aspiring authors focus much of their time on building author’s platform prior to actually writing a book. They need this fan base to prove [...]

How front and back matter can stimulate book sales

| June 1, 2012

Most people wouldn’t think the front and back matter—those things that come before and after the main text in a book—would have much bearing on how it sells. Not so. This material can have a dramatic impact on your book’s success! Let’s first consider the front matter. Face it: You want to stand out. Right? [...]

13 Book Promotions Tips for Independent Publishers

| May 3, 2012

Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]

The week in publishing (March 19 through March 25)

| March 25, 2012

Here’s some of the latest in industry news and views: From Jane Friedman: How to Get Media Coverage for Your Book Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is [...]