Sue Collier | May 3, 2012
Marketing begins the minute you get the book idea or decide to write a manuscript. Be aggressive about prepublication marketing to generate working capital. Forge strategic alliances with others who are already reaching your customer base. Write all promotional materials from a benefit standpoint. Avoid advertising, except to tightly focused target markets or in trade [...]
Sue Collier | March 25, 2012
Here’s some of the latest in industry news and views: From Jane Friedman: How to Get Media Coverage for Your Book Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is [...]
Sue Collier | February 14, 2012
I am often asked if I can cite statistics about self-publishing, and the answer is no. Reliable data is just not available. Taleist hopes to rectify this matter with their new self-publishing survey. They devised questions in the following areas: Who is self-publishing? (age, sex, background, experience) How are we doing it? (full time, part [...]
Sue Collier | January 8, 2012
Here’s some of the latest in industry news and views: From The Independent Publishing Magazine: Apple Poised To Launch Self-Publishing Program This Month Reporting on Good E-Reader this morning, Michael Kozlowski has revealed that Apple will host an event in New York later in January and speculates that it may herald the launch of a [...]
Sue Collier | January 6, 2012
My team and I come across so many useful websites, I thought it would handy to put them together in a regular blog series. If you have or know of a website that would be of interest to my blog readers, please post it here. Enjoy! FirstWriter.com is a one-stop resource for new writers as [...]
Sue Collier | December 26, 2011
Here’s some of the latest in industry news and views: From The Huffington Post: Are eBooks Too Cheap?: Indie Authors Question 99 Cent Price There’s a lot of controversy circulating throughout the publishing industry about the pricing of ebooks, and it’s a significant topic that warrants discussion. Independent authors are rallying around the controversial 99-cent [...]
Sue Collier | December 18, 2011
Here’s some of the latest in industry news and views: From The Book Designer: Do Writers Really Need a Book Business Plan? Seriously. I know no one likes to hear this, even my clients who are not of the author persuasion, but without a business plan you’re going nowhere. It’s vital for a writer to [...]
Sue Collier | December 12, 2011
Here’s some of the latest in industry news and views: From The New York Times: Book Shopping in Stores, Then Buying Online Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later — probably [...]
Sue Collier | November 3, 2011
There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]
Sue Collier | September 28, 2011
Your name: D’vorah Lansky Your website: http://BookMarketingMadeEasy.com Your bibliography: Connect, Communicate, and Profit: Build Successful Business Relationships Online Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online Promote Your Book with Teleseminars: Simple and Affordable Ways to Turn Your Message Into Money 1. What is your background? I have a Master’s Degree [...]
