Sue Collier | May 19, 2010
One of the biggest mistakes I see authors make is waiting until after they have books in hand to start promoting them. Initial sales are often disappointing, and authors end up discouraged. A book marketing plan should be in hand well before the book’s publication date, and there are many steps authors can take to [...]
Sue Collier | February 1, 2010
If there is one thing about promotions I try to impress upon authors, it’s that reviews sell books. The process for obtaining reviews can be somewhat overwhelming, though, so here is a step-by-step approach. Well in advance of your publication date (at least two or three months), gather your list of potential reviewers in print, [...]
Sue Collier | January 21, 2010
I recently connected with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., while conducting research for the new edition of The Complete Guide to Self-Publishing. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of [...]
Sue Collier | January 18, 2010
In the old days of promotions—before the Internet came along and changed the way we do pretty much everything—you had two options for garnering attention for your product or service: advertisements and the media. But now you have the World Wide Web as your oyster. And a new paradigm, with terms like “Twitter,” “friending,” “LinkedIn,” [...]
