You’ve decided to go “indie”: What should you call your publishing company?

Sue Collier | July 11, 2011

You’ve finally made the decision: You are going to self-publish your book. And by “self-publish,” I am talking about true self-publishing in which you obtain your own ISBNs and start your own publishing company—not vanity or subsidy publishing wherein you sign on with a so-called “self-publishing” company that assigns your book one of its ISBNs. [...]

More things you should know about self-publishing

Sue Collier | June 6, 2011

I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]

The 5 questions that can save your book

Sue Collier | May 5, 2011

Guest post by Susan Daffron, The Book Consultant A lot of authors get stuck on their book projects. Some writers start strong, but flail over time as they encounter a few of the realities of book publishing. Others have trouble getting started at all. So their dream of writing a book stays just that: a dream. [...]

Social media marketing for authors and self-publishers; a preview of the Self-Publisher’s Online Conference

Sue Collier | May 4, 2011

Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]

Organizing your nonfiction book

Sue Collier | April 21, 2011

Your idea for a book may have been percolating for a while. But when confronted with the task of organizing all your research, perhaps you feel like you know exactly what to do, but where should you begin? My coauthor of The Complete Guide to Self-Publishing, 5th Edition and several other books, Marilyn Ross, usually [...]

The Complete Guide to Self-Publishing, 5th Edition, winner of ASJA writing award in “service/self-help” category

Sue Collier | March 20, 2011

I’m pretty stoked about this! AMERICAN SOCIETY OF JOURNALISTS AND AUTHORS ANNOUNCES WINNERS OF 2011 WRITING AWARDS New York, NY — The American Society of Journalists and Authors (ASJA) today announced the recipients of its annual writing awards, honoring the outstanding nonfiction work produced on a freelance basis during the past year. “Compelling writing always [...]

10 things to do before you self-publish

Sue Collier | March 10, 2011

I’m pleased to present today’s post by guest author John B. McHugh. Jack and I go back many years to when he was my boss at the American Society for Quality in Milwaukee, and I consider him one of my early mentors. He always has practical advice — particularly on the business of publishing. This is [...]

Take the self-publishing quiz: Is it for you?

Sue Collier | January 19, 2011

No one cares about it as much as you do. You’ve got to love it, and nurture it, and raise it to outstanding adulthood.

Speak to sell books—tips for authors and self-publishers

Sue Collier | September 3, 2010

Now that I’ve got my own book out (The Complete Guide to Self-Publishing, 5th Edition), I have big plans to hit the speaking circuit. Although I have taught classes on self-publishing, presenting myself as a “speaker” is new territory. I thought it would be useful to write about what I’ve learned from talking with other speakers, [...]

The business of writing and self-publishing–a Q&A

Sue Collier | June 7, 2010

(Cross-posted at the Writer’s Digest website.) What message do you find yourself repeating over and over to writers? Sue: The difference between true self-publishing and the so-called “self-publishing companies”—and why that difference is so important for authors to understand. Marilyn: Marketing. Marketing. Marketing. It’s mandatory in today’s publishing environment to be proactive and get behind [...]