Book distribution and discounts: The problems with using a “self-publishing company”

Sue Collier | April 27, 2010

One of the most appealing things about using a so-called self-publishing company for many authors is the lack of up-front investment. Companies such as Lulu cost very little, so eager authors jump right in—often without examining the fine print. Unfortunately, most authors quickly discover they are left with an unmarketable book that sells few copies. [...]