Sue Collier | June 6, 2011
I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]
Sue Collier | May 4, 2011
Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]
Sue Collier | April 14, 2011
I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]
Sue Collier | October 22, 2010
Virtual book tours continue to grow in popularity with authors. From the comfort of their own computers, authors can tour the world, saving time and money while reaching a potentially large audience. Bloggers benefit as well since tours can drive new traffic to their sites. If you’d like to host a virtual author book tour [...]
Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous [...]
Sue Collier | May 28, 2010
Let’s face it: Unless you are a celebrity, traveling the country and hitting up bookstore after bookstore for signings is probably not going to sell many books. You’ll more than likely spend way more for travel than you’ll make in book sales. Enter the virtual age. From the comfort of your own home or office, you [...]
Sue Collier | January 21, 2010
I recently connected with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., while conducting research for the new edition of The Complete Guide to Self-Publishing. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of [...]
