Just because publishing is changing does not mean it’s dying

Posted By Sue Collier on May 28, 2010

When I first read this article by Garrison Keillor, I kind of chuckled to myself—I mean, how seriously can I take the opinion of modern publishing from the dude who hales from the (albeit fictitious) “little town that time forgot and the decades cannot improve.” Obviously, he would prefer that the publishing world stay just as trapped in the past as Lake Wobegon. Initially, I thought it was kind of an interesting—and sad—perspective from someone who was successful in the old school model of publishing.

But the more I thought about it, the more annoyed I got. His condescending and disparaging view of “self-publishers” started to tick me off. First and foremost, the “self-publishers” to which he is referring are really authors who are going the vanity press route. And those pay-to-publish authors have been mostly scorned from the very beginning. Clearly, Keillor does not understand the traditional self-publishing model, wherein authors start up their own imprint and spend quite a bit of time and money to make sure the book they produce is top notch. These authors often hire companies that provide author services (note that this is quite different from pay-to-publish) to ensure their manuscripts are well edited and their books well designed. (Shameless plug opp: Yes, services such as Self-Publishing Resources.)

Second, he is clearly assuming that all self-published authors go that route because they were not “good enough” for the trads. Nope. There are many good reasons to self-publish, including maintaining creative control, making more money (yup, making more money), and producing the book more quickly, to name a few. And heck—you’re going to have to market and promote your own book anyway (the trads won’t do it for you!)…you might as well be in charge of the whole process and pocket all of the profits from your efforts.

Is a manuscript better just because you “mailed it to a New York publisher in a big manila envelope with actual postage stamps on it”? Because you typed it on a typewriter? Because you enjoy an “aura of martyrdom”?  All that sounds kind of romantic, but the past is the past.

I do agree that there is a lot of crap out there right now, but most of it falls within the subsidy press category. Once people begin to understand the difference between vanity publishing and independent publishing, I think (I hope!) that will begin to change and we will see more thoughtfully produced books. As more and more book review sites begin to cater to self-published authors (whether they are pay to publish or truly self-published), even if they are not the New York Times, I believe honest reviews will start to separate the wheat from the chaff. One thing I do know: Self-publishing is not going anywhere. Neither is the Internet. Or the cell phone. Or the microwave.

And does anyone else find it pretty ironic and kind of hilarious that Keillor’s article is surrounded by ads about self-publishing??!!

About The Author

Sue Collier
As a writing coach and publishing consultant, I have worked with hundreds of authors, helping them write, edit, and publish hundreds of books. My book The Complete Guide to Self-Publishing is slated for publication by Writer’s Digest in March 2010. I currently own Self-Publishing Resources; we provide book writing, book packaging, and book marketing services for self-publishers and small presses.

Comments

5 Responses to “Just because publishing is changing does not mean it’s dying”


  1. I posted a similar bit on my blog (although with less tone control! Bravo to you) about Keillor’s self-aggrandizing and technophobic attitude. Obviously there are self-published books and authors who don’t know what they’re doing and publish unprofessional-looking books, but, as in any market, crap won’t sell. Quality will. (Normally that’s how it works, anyway -a few examples of crap selling spectacularly in the traditional industry Keillor loves so much do come to mind).

    Self-publishing authors are just beginning to bring the self-pub market up to its full potential. It takes time, but independent authors and companies are a beautiful thing, and I’m excited to see more of them over the coming decades. Keillor can whine about wanting to be a martyr all he wants, but the old model just doesn’t quite work for people anymore.


  2. Hey, Bailey! Can you give me the link? I didn’t see your post when clicking on your name.

    Thanks again for readng and commenting. I completely agree with you…and I think authors with Keillor’s attitude are essentially dinosauers who are going to be left behind. What’s the saying? You can’t fight progress. Holds true in publishing too, and it has been a somewhat stagnant industry for so long.


  3. I just linked this article on my facebook account. it’s a very interesting read for anyone.


  4. [...] publishing is not exactly known for embracing change (anyone want to talk about the fact that returns are still allowed?!), but I think maybe The Man is [...]


  5. This is very interesting. I find this hilarious also considering the great benefits self publishing has provided to authors, especially to me. No, not in a million years will self publishing be depleted. Well, who knows, it may be he other way around. :)

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