The Complete Guide to Self-Publishing, 5th Edition


Take Control of Your Destiny!

Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.

Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success—whether you’re a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the “bible” of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You’ll find:

#Complete step-by-step guidance on publishing and marketing a book

#Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd

#A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing—and how to decide which is the best option for you

#Practical advice on making the decision between offset printing and print-on-demand

#How to leverage the Internet to create “buzz” and promote your book with killer PR

#The latest information on e-publishing

#A detailed marketing plan and timetable to keep you on track

#Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books

#Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and Web sites

#Valuable case studies and examples of how other publishers excel

#Dozens of tips and resources for publishing and selling books in Canada

#An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry

#Thirty-one creative ideas for generating capital to launch your publishing company

The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.


Here’s what people are saying about the 5th edition of The Guide:

“The most expensive parts of publishing are the mistakes. You do not have to make them. Read the books, go to conferences, spend time asking questions online, etc. This book is one of your most valuable references.”—Dan Poynter, The Self-Publishing Manual

“No one should dream about self-publishing without self-educating first. To learn from the best, avoid the worst and get the most out of the experience. The Guide will be one of your best guides in the process.”—M.J. Rose, international bestseller and owner of

“Always a must-read for self-publishers, The Complete Guide has been updated to cover the many new and rapidly shifting elements of the publishing universe. Ross and Collier clearly explain such things as the difference between true self-publishing and the so-called ‘self-publishing companies’ (and why that difference makes such a difference)…the ever-changing world of social media…and the impact of new technologies on inventory and profitability. Well done!”—Shel Horowitz, multiple-award-winning author of Grassroots Marketing for Authors and Publishers, Guerrilla Marketing Goes Green, and six other books,

“If you want to earn a living by writing, read The Complete Guide to Self-Publishing. It’s the most complete, up-to-date, inspirational resource for independent publishers. Everything you need to know about writing, publishing, and promoting your book is here, in one handy resource. Before you sign any contracts or hire a publicist, read this book. I’ve referred to it for years, and the new edition is better than ever.”—Steve Weber, author, Plug Your Book!

“Don’t venture into self-publishing without this book. I’ve been a huge fan of Marilyn Ross for years, now combined with Sue Collier’s experience this book is the best yet. If you want to be successfully published, make this book your first purchase.”—Penny C. Sansevieri, CEO of Author Marketing Experts and Adjunct Professor NYU (Self-Publishing) 

“A 575-page treasure trove of writing and publishing know-how—everything you need to know to self-publish successfully in today’s competitive publishing market—and more.”—Fern Reiss, author, “The Publishing Game” book series, and director,

“The Complete Guide to Self Publishing is one of the publishing books I keep in easy reach at my desk. It is a vital reference for authors and self-publishers and it delivers the information you need in a clear, concise, and well-organized manner. I recommend it to all my clients.”—Pete Masterson, book designer and author of Book Design and Production: A Guide for Authors and Publishers 

“Much has changed since this classic guide was first published. The updated edition is an encyclopedia of everything you need to know to independently publish and sell your book in today’s marketplace.”—Dana Lynn Smith, author of The Savvy Book Marketer Guides

“This is a valuable reference for anyone serious about becoming a book publisher. It covers all aspects of starting and running the business, producing the book, and promoting it in the real world. The authors have years of real-world experience and graciously share with the reader, through both encouragement and warning of pitfalls. You’ll use this volume over and over, whether producing your first or tenth book!”—Tamara Dever, owner, TLC Graphics and Narrow Gate Books

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5 Responses to “The Complete Guide to Self-Publishing, 5th Edition”

  1. I am a be new writer who has completed her first cozy mystery titled Chloe and the Lighthouse. It is complete at 80,000 words and I am now happily writing book two in the series and have plot outlines for five more. I am interested in self-publishing and would love to hear about your services and fees.

    Thank you very much for your time and have a lovely day.


    Cathy T. horvath
    4753 S. Hoyt St.
    Denver, CO 80123

    cell number 720-301-5811

  2. Hi Cathy–I’ll give you a call this afternoon so we can chat!

  3. [...] long-time mentor and co-author of The Complete Guide to Self-Publishing, 5th Edition, Marilyn Ross, has had extraordinary success applying this rule. It got her a feature in Modern [...]

  4. I just want to say “thank you” to Marilyn and Sue for this book. I originally checked it out, along with a ton of other books on self-publishing, at the library. The Complete Guide to Self Publishing is the one book I actually ordered after reading it because it is full of great guidance and many resources. I have read through it three times already, and I have gone back to several sources in the book. It also helped boost my confidence in what I’m doing. :-)

  5. [...] a pretty good editor (if I do say so myself), yet when I turned in the final manuscript for my book The Complete Guide to Self-Publishing, 5th Edition, my publisher sent it on to a copy editor. I was not surprised to find that their editor noted [...]

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