This week in publishing (July 4 to July 10)
Posted By Sue Collier on July 11, 2011
Here’s some of what’s happening in publishing right now:
From the Wall Street Journal: Cherish the Book Publishers—You’ll Miss Them When They’re Gone
The Klondikers of digital publishing are rushing to stake their claims, inspired by tales of the gold to be found in the Kindle hills.…It’s only natural for those locked out to despise the gatekeepers, but what about those of us in the reading public? Shouldn’t we be grateful that it’s someone else’s job to weed out the inane, the insipid, the incompetent?
From GalleyCat: Justin Bieber Bombs in Print—Should Publishers Stop Betting on Celebrity Book Deals?
In a post analyzing recent magazine circulation figures, WWD Media revealed that Vanity Fair’s Justin Bieber cover story tanked at the newsstand.
From Huffpost Books: Combating the Stigma of Self-Publishing
I’ve been keeping quiet about the fact that I published my first novel without the aid of a publishing house. I’ve received a whole bunch of stellar reviews (including this one from a fellow Huffington Poster) and it really hasn’t been an issue.
From A Newbie’s Guide to Publishing: The Tsunami of Crap
Some people believe the ease of self-publishing means that millions of wannabe writers will flood the market with their crummy ebooks, and the good authors will get lost in the morass, and then family values will go unprotected and the economy will collapse and the world will crash into the sun and puppies and kittens by the truckload will die horrible, screaming deaths.
From Huffpost Books: Why Regional Pitching Can Leverage Big Success
With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz. But regional seems a lot less sexy these days and often gets overlooked.
From The Book Designer: 10 Things You Should Know About e-Book Formatting
e-Book formatting is a skill that becomes increasingly important as our society moves towards an all-digital book world. The revolution is taking place at an incredible speed, but many authors who want to self-publish their work feel overwhelmed, intimidated or plain out of their depth with the process of actually creating these dreaded e-books.
From Marketing Tips: Resource of the Week—PostRank
PostRank is a way to measure how socially engaging content like RSS feeds and blog posts are. It was recently acquired by Google and is a great tool to help you see what content might be worth spending your time reading as you sift through the mountain of data available to you.


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