Posted By Sue Collier on April 26, 2013
When I was thinking about my entry for “U” in the A to Z Blogging Challenge 2013 (and yes, I fell behind this week and I’m a bit late with a couple of these), I was initially stumped. Unit cost? Boring. UV coating? Not a whole post about it. So then I came across “unique selling proposition” and thought…a ha!
So what is the unique selling proposition of your book? It’s identifying what makes your book distinctive. It’s clearly picturing who is reading your book and why they are reading it. Your perfect audience, so to speak, as well as what it is that makes them your perfect audience. It is explaining the problem your book will solve and defining the promise to your audience to solve it.
I looked for information on the subject, and I came across an article by my colleague Susan Daffron. She had this to say:
Before I started writing and publishing my own books, I was a non-fiction editor for a lot of years. Whenever I was asked to “take a look” at a book project where the book author got “stuck,” it almost always came down to the same problem. The author was flailing around struggling to complete the book because he had no idea who would actually read it.
Susan suggests getting into the mindset of the reader. Which really brings us back to defining your audience and writing for them to solve their problem. Figure that out, and you should be on your way to a book that sets you apart from the crowd.